Faculty introduction

KANDA Masaki 神田 正樹
  • Professor
  • Department of Business Administration, Faculty of Economics and Business Administration
Faculty Profile
Research Field

Marketing
Consumer Behavior
Commerce

Affiliated Academic Societies

American Marketing Association, Japan Marketing Academy, Japan Society of Marketing and Distribution, Japan Academy for Consumption Economy , Japan Association for Consumer Studies, The Behaviormetric Society, Society for Serviceology

Courses Taught

Marketing, Consumer Behavior, Research Seminar I/II/III/IV, First-Year Seminar I, Studies on Business in Kyoto I/II/III, Domestic internship A/B/C, Special Lectures on Business Management

Academic Degrees

Ph.D. (Meiji University)
MBA (Meiji University)

Brief Biography

Research Associate at the School of Commerce, Meiji University, and Junior Associate Professor at the Department of Business Administration, Faculty of Economics and Business Administration, KUAS, in the current position since April 2022.
Experience working for a Japanese general electronics manufacturer and an American apparel manufacturing retailer (SPA).

Achievements and Awards

Encouragement Award of Japan Academy for Consumption Economy:
Engagement in Marketing: Co-Creation of Value for Market Shaping

Media Coverage

Masaki Kanda (2024). "Building a Comprehensive Consumer Engagement Model, " AD STUDIES, Vol.90, 57-58.

Research Overview

Theoretical and empirical studies of the concept of engagement in marketing.

List of Researches
Research Keywords

Engagement, Marketing, Consumer Behavior, Value Co-creation, Brand

Academic Papers

Brand Engagement in a Food Service Brand －The Effects of Facilitating Employee Engagement on Customer Engagement－," Economy of Consumption Research, (13) 56-67, Jun. 2024.

"Enablers and Barriers for Consumer Engagement －A Mixed-Method Approach－," Economy of Consumption Research, (12), 151-163, Jul. 2023.

"An Exploratory Research on Consumer Engagement with Fashion Brands," Economy of Consumption Research, (11), 118-132, Jun. 2022.

"Organizational Engagement −Building a Regional Brand and Value Co-creation in Confectionery Manufacturing Retailer−," Economy of Consumption Research, (9) 114-129, Jul. 2020.

And many more.

Publications

Masaki Kanda (2023). Engagement in Marketing: Co-Creation of Value for Market Shaping, Dobunkan Shuppan. (ISBN: 9784495650186)

Masaki Kanda (2021). Actor Engagement, in Takamichi Inoue (ed.) The Core of Service Dominant Logic, 122-140, Dobunkan Shuppan. (ISBN: 9784495650117)

Message

Would you like to learn about the evolution of marketing and develop new perspectives and strengths for yourself to survive in today's uncertain world?
Anyone who wants to learn about the latest consumer behavior and the essence of marketing is welcome!

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