Faculty introduction

KIMIZUKA Yoichi 君塚 洋一
  • Specially-appointed Professor
  • Department of Psychology, Faculty of Humanities
Faculty Profile
Research Field

Media Studies, Sociology of Art, Advertising and Public Relations

Affiliated Academic Societies

Japan Association for Media, Journalism and Communication Studies
Japan Academy of Advertising

Courses Taught

Academic Writing I, Mathematical Processing III, Media and Communication Theory, Consumer Communication Theory, Consumer Culture Theory, Sociology and Industrial Research Basics, Sociology and Industrial Research Basic Seminar, Sociology and Industrial Research Specialised Seminar A-D, [Graduate School] Advanced Media Studies-1A/B, [Graduate School] Media Studies Seminar A-D

Academic Degrees

Master of Arts, Graduate School of Literature, Communication Studies, Seijo University

Brief Biography

Research Producer, Pia Institute for the Arts
Director, Institute for the Arts
Visiting Researcher, International Research Center for Japanese Studies

Achievements and Awards

・ Support for public relations for citizens and consumers: Support for the renewal of the Kameoka City website
・ Support for corporate communication strategies: Support for the renewal of the website of an automobile parts manufacturer
・ Creation of a brand for local special products: Development of the ‘Tamba no Kiri’ buckwheat brand for the Yaku-no-cho area of Fukuchiyama City, Kyoto Prefecture
・ Transmission of the appeal of the local area through public relations media: Publication of tourism PR magazines for Kyoto and Kameoka, such as ‘Kyoto no Omomuki’
・ Support for students' creative education: Publicity education at art universities, judging for the broadcasting section of the All-Japan High School Cultural Festival
・ Publication of the creative culture research journal ’URBAN NATURE

Media Coverage

・'Media Laboratory Visit 60: Kyoto University of Advanced Science Faculty of Humanities Department of Psychology Kimizuka Yoichi Seminar: Uncovering the appeal of the town and communicating it through the media to connect with society', 'Public Relations Conference', September 2024 issue, Sendenkaigi

Research Overview

Art sociological research into advertising and expressive culture
Media-based research into music culture
The history of advertising as a market information system
Media, artistic expression and public relations practices that revitalise regions and communities
Building brands for regions, companies and products
Editor-in-chief of the expressive culture research journal 'URBAN NATURE'

List of Researches
Research Keywords

Advertising Expression, Sociology of Art, Social History of Music, Music Selection, Market Information Systems

Academic Papers

・‘A Social History of Music Selection: The Everyday Use of ‘Opportunistic Music’ and the Process of ‘Mediation’’, Research Institute Report, Kyoto University of Advanced Science, No. 20, Kyoto University of Advanced Science
・‘Contemporary Advertising and the “Market Information System” - Perspectives on the Changing Information Provider (Part 2) - Moving beyond the dual approaches of “system” and “culture”’, Journal of Human Cultural Studies, No. 35, Kyoto University of Advanced Science
・‘Contemporary Advertising and the “Market Information System” - Perspectives on the Changing Information Provider (Introduction)’, Journal of Human Cultural Studies, No. 28, Kyoto University of Advanced Science

Publications

・ ‘A Social History of Music Selection: The Genealogy of “Western Music Mania”’ (Nippon Hyoronsha)
・(Joint author) ‘Television Commercials as Culture’ (Sekai Shisosha)
・(Joint author) ‘Image Editing’ (Musashino Art University Press)

Message

For social research training, we go out into the field to study things like towns, work, and community development. Please come and explore the world beyond the internet.

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