- Professor
- Institute for International Academic Research
- Graduate School of Business Administration
Courses Taught | Brand Management; Research Guidance |
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Brief Biography | MORI Kazuhiko completed the Master's Program in Informatics, Graduate School of Humanities and Sociology, University of Tokyo. As a staff member of the marketing and planning divisions of Daiko Advertising Inc., he was engaged in business vision development, product development, and marketing communication in many fields, such as tourism, liquor, food, and distribution. At Daiko Brand Design Inc., he worked as a brand strategist in such fields as theme-park business revitalization, consumer goods, and B2B branding. Furthermore, he has experience of being involved in a wide range of projects, including expo surveys, the formulation of basic concepts, business revitalization, support for people affected by the Great East Japan Earthquake, and workshop development from the perspective of art-oriented thinking. He also served as a jury member for an essay competition organized by the Japan Advertising Agencies Association from 2013 to 2017. He is now a director of Japan Marketing Academy and the representative of the research project “Study Group for Marketing in the Age of Industry Innovation.” He is also a member of the Society for Serviceology and the Japan Academy of Advertising. |
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